Description

Digital Marketing: Mastering Online Growth & Brand Engagement

This Digital Marketing course provides a comprehensive understanding of modern marketing strategies, tools, and platforms. It covers essential topics such as SEO, social media marketing, content creation, paid advertising, email marketing, and online reputation management. Participants will learn how to create impactful marketing campaigns, optimize brand presence, and drive business growth through data-driven insights.

This course combines theoretical knowledge with hands-on practice, enabling students to work on real-world projects in branding, advertising, and customer engagement. With a focus on AI-powered marketing tools, analytics, and emerging trends, this course equips learners with the skills to succeed in today’s competitive digital landscape.

 

Skills you will get

 

Introduction to Digital Marketing

• Digital Marketing Basics
• Purpose of Marketing
• Segmentation & 4Ps of Marketing
• Marketing Funnel

 

Digital Branding

• Basics of Branding
• Building a Brand Identity
• Online Presence
• Storytelling in Digital Branding

Content Marketing

• Content Planning
• Blog Creation

Search Engine Optimization

• How Search Engines work
• Keyword Research
• SEO Methods & Best Practices
• Google Algorithm & Black Hat SEO
• Case Studies

 

Paid Advertising

• Introduction to Google Ads
• Types of Ad Campaigns
• Ad Campaign Creation, Optimization & Reporting
• Bidding Strategies & Terminologies
• Case Studies

 

Social Media Optimization

• Profile Creation & Optimization
• Hashtag Strategies
• Content Calendar
• Social Media Trends
• Analytics & Measurement
• Social media for businesses
• Facebook & Instagram Marketing
• Types of Facebook Ads
• Influencer Marketing
• Campaign Measurement & Optimization

Email Marketing

• Types of Email Marketing campaigns
• Building email list
• Email Content Creation
• Email marketing Tool
• Analytics & Reporting

Landing Pages

• Importance of landing pages
• Key Elements & Design Principles
• Creating Landing Pages with tool

Online Reputation Management (ORM)

• Understanding the basics of ORM
• Building a Strong Online Presence
• Tools for monitoring online mentions

 

AI Tools in Digital Marketing

• Role of AI in Marketing
• Chatbots & Customer Interaction
• AI Tools for Content Creation