Course Details

Digital Marketing

Master the essentials of Digital Marketing. Learn branding, SEO, paid ads, content strategies, social media, email campaigns, and AI tools. Build a strong online presence, generate leads, and drive measurable business growth with practical case studies.

Top Course

  • 50+ Students
  • English

What You’ll Learn?

  • Fundamentals of digital marketing & branding.

  • SEO, paid advertising, and social media growth strategies.

  • How to create engaging content & email campaigns.

  • Managing online reputation effectively.

  • Using AI tools to boost marketing results.

Course content

  • 11 Sections
  • 45 - 90 Lectures
  • 45h - 90h Total Duration
Introduction to Digital Marketing

  • Digital Marketing Basics

  • Purpose of Marketing

  • Segmentation & 4Ps of Marketing

  • Marketing Funnel

  • Basics of Branding

  • Building a Brand Identity

  • Online Presence

  • Storytelling in Digital Branding

  • Content Planning

  • Blog Creation

  • How Search Engines work

  • Keyword Research

  • SEO Methods & Best Practices

  • Google Algorithm & Black Hat SEO Case Studies

  • Introduction to Google Ads

  • Types of Ad Campaigns

  • Ad Campaign Creation, Optimization & Reporting

  • Bidding Strategies & Terminologies Case Studies

  • Profile Creation & Optimization

  • Hashtag Strategies

  • Content Calendar

  • Social Media Trends

  • Analytics & Measurement

  • Social media for businesses

  • Facebook & Instagram Marketing

  • Types of Facebook Ads

  • Influencer Marketing

  • Campaign Measurement & Optimization

  • Types of Email Marketing campaigns

  • Building email list

  • Email Content Creation

  • Email marketing Tool

  • Analytics & Reporting

  • Importance of landing pages

  • Key Elements & Design Principles

  • Creating Landing Pages with tool

  • Understanding the basics of ORM

  • Building a Strong Online Presence

  • Tools for monitoring online mentions

  • Role of AI in Marketing

  • Chatbots & Customer Interaction

  • AI Tools for Content Creation

This Course Includes:

  • Lifetime Access to Course

  • Internship/Project

  • Certificate of Completion

  • Interactive Quizzes

Join this Course

Course Feedback

Learning SEO, SEM, and social media marketing gave me strong digital strategies, boosting my confidence to handle real campaigns.

Ananya Gupta

Hands-on projects in content creation, ads, and analytics helped me build a solid portfolio for digital marketing roles.

Tejaswani

Clear sessions on branding, email marketing, and influencer outreach made complex topics easy, improving my overall marketing skills

Karan Puri

The structured modules on marketing tools and campaign strategy gave me practical experience and industry-ready digital marketing expertise.

Souhith